Continued expansion brings new talent to develop marketing strategy
BATESVILLE – September 6, 2016 – Phil Baldwin, President and CEO of Citizens Bank of Batesville, has announced two new marketing positions. Baldwin named Don Hale as Senior Vice President of Marketing and Tim Byers as Vice President of Marketing.
“As Citizens Bank continues to expand, we recognize the importance of developing a strategic marketing team. We are committed to growing our base and increasing our visibility in the markets we serve. This includes utilizing technology to reach new customers and maximizing our reach with traditional media,” Baldwin said. “We believe the addition of these two key positions will allow us to market our products and services at the highest level.”
Don Hale comes to Citizens Bank from the Diamond Agency, an El Dorado-based marketing and public relations firm he launched in 1996. His firm has received wide-ranging professional recognition, including Best of Show from the Bank Marketers Network and multiple Diamond Awards from the Arkansas Hospital Association. Hale was appointed to the Arkansas Educational Television Commission and served as the commission chairman. He has also served as Chairman of the South Arkansas Development Council, the El Dorado Chamber of Commerce, Main Street El Dorado and the El Dorado Rotary Club. Hale attended the University of Arkansas at Fayetteville, and he and his wife, Andrea, have three children.
Tim Byers’ career includes a decade of experience in digital marketing, analytics and project management with Acxiom and Merkle. A Batesville native, Byers’ work includes projects with clients such as Abercrombie & Fitch, Under Armour, Eddie Bauer and General Motors. Byers attended Williams Baptist College, and he and his wife, Jacklyn, have two sons.
About Citizens Bank -- Citizens Bank was founded in 1953 by business and civic leaders to serve the financial needs of middle-income families and small businesses. Citizens Bank works to improve the quality of life for all community residents by promoting educational opportunities, economic growth and innovative civic partnerships. Based in Batesville, Citizens Bank has more than 150 employees and nearly $770 million in assets. Citizens Bank recently announced they will break ground on a new five-story headquarters in Batesville in 2017.