Lisa Hendrixson, Amanda Morris Assume Critical Roles To Elevate Customer Experience at Citizens Bank

About Us

 

Citizens Bank is proud to announce the promotion of Lisa Hendrixson to the position of Senior Vice President and Director of Deposit Operations, and the hiring of Amanda Morris as Vice President and Market Retail Manager for the bank’s Central Arkansas region.

“Lisa will be responsible for Deposit Operations and the Customer Service Center,” said Sarah Lane, Senior Vice President and Chief Retail Officer.  “She will be working with both departments to continue to create new and more efficient processes while always focusing on the customer experience.”

Ms. Hendrixson has many years of banking experience, including management of deposit operations, loan operations and Treasury Management for several multi-billion dollar regional banks.  Her background will be especially helpful to the growth of Citizens Bank’s deposit operations and the customer service center. 

“Amanda has had a very impressive career in banking in Central Arkansas for nearly 20 years,” said Vernon Scott, Central Arkansas Market President for Citizens Bank.  “She has been a key asset as the bank has successfully responded to customer needs during the COVID-19 pandemic, including the Paycheck Protection Program, and unique customer service measures required to prevent the spread of the virus.”

Amanda also helped direct the opening of the bank’s new Foxcroft financial center in Little Rock, and will play a critical role as Citizens Bank expands its presence in Central Arkansas.

Ms. Hendrixson earned an Associate’s Degree in Computer Science, Programming, from the University of Arkansas - Pulaski Technical College.  She also is a graduate of the Barret School of Banking in Memphis.

As a cancer survivor, she has spent many years volunteering and speaking on behalf of the American Cancer Society.  She currently serves as Treasurer for Bethlehem House in Conway, which helps people progress from homelessness by providing not just a bed, but encouraging, equipping, and motivating them to improve their lives.

Lisa and her husband, Mark, live in Conway with their children, Faith and Luke.

Ms. Morris’ experience in the financial industry includes management of multiple bank branches, helping create and execute successful operational banking strategies, building and maximizing important relationships with major business clients, and nurturing the capabilities of bank employees.  She has served as a frequent public speaker on such topics as financial literacy.

She earned an Associate of Liberal Arts degree from Arkansas State University.  Amanda serves as Treasurer for Embrace the Badge Inc., a non-profit corporation committed to supporting first responders in the state of Arkansas; and is Treasurer for Okatoma Development Corporation, an organization dedicated to family, friends, and nature.

She and her husband, Chris, live in Little Rock, where they are raising three children.

Lisa
Lisa Hendrixson - SVP, Director of Deposit Operations
Amanda
Amanda Morris - VP, Market Retail Manager

 

Date Of Release
Foxcroft Branch